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Some Facts about Pakistan and Unilever Pakistan
Urdu and English are both recognized as the official languages of Pakistan. English is used in government and corporate business and by the educated urban elite. Private as well as public universities use English as the medium of instruction for degree courses. Urdu is the lingua franca of the people, being widely spoken as a second language, although it is the mother tongue of only 8% of the population, mainly Muhajirs (Muslim refugees from India after 1947) and Punjabis of urban areas. Besides these, nearly all Pakistanis speak mutually related provincial Indo-European languages, of which the most widely spoken is Punjabi, followed by Pashto, Sindhi, and Balochi. Other Indo-European languages spoken in Pakistan include Seraiki, Dari, Hindko, Potohari, Gujarati, Shina, Wakhi, Kashmiri, Khowar and many others. In addition, small groups of non-Indo-European languages are also spoken including Brahui which is a Dravidian language and Burushaski which is a language isolate.
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Pakistan has a rich and unique culture, and has actively preserved its established traditions throughout history. Prior to the Islamic invasion, many Punjabis and Sindhis were Hindu and Buddhist. This later changed during the expansion of Islam through Pakistan by the Syrian general Muhammad bin Qasim and later by Mahmud of Ghazni and others. Many cultural practices, foods and monuments, shrines, have been inherited from the rule of Muslim Mughal and Afghan emperors in all of Southern Asia. The Pakistani national dress, Shalwar Kameez is one of the clothing styles inherited from these rich cultural roots. Pakistani culture has grown more since.
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An indigenous movie industry exists in Pakistan known as Lollywood as it is based in Lahore, currently producing over 40 feature-length films a year. There was a time when Lollywood was churning out as many as 120 films a year and became the dominant movie producer of the subcontinent.